GOOGLE: MAKING INFORMATION ACCESSIBLE

The two men worked all hours, (Page 12)

Having dusted themselves off from George Bell's rejection of their offer to sell the company in 1999, Brin and Page resolved to continue their adventure. The money raised from their friends and family almost a year earlier soon ran out, and, faced with an increasing need for funds, Google was forced to raise capital. (Page 14)

Venture capital companies specialise in financing startups with high growth potential. In exchange for financial support, they gain shares in the company, in the hope that these will increase in value later on. (Page 14)

The possibilities were endless, as Google had the potential to be so much more than just a search engine. (Page 16)

In order to develop the best products, it is necessary to recruit the best people. (Page 16)

Employees are more productive and perform at their best when they are happy. (Page 17)

Which allows employees to spend 20% of their time working on projects of their choice and developing ideas that will benefit the company. (Page 17)

In December 2005, several renowned universities joined forces with Google to make the contents of their libraries available online via the site. This was part of the Google Print project (now known as Google Books) and is in line with Google's overarching aim of making information accessible to all. (Page 18)

This decision to invest in multiple markets obiviously gives Google more opportunities to strengthen its brand and increase its revenue, but it also brings more problems. (Page 22)

The more an individual uses Google's services, the more data it will be able to gather about them. This data is a goldmine for businesses, (Page 23)

Alphabet Inc. is currently run by Brin (President), Page (CEO) and Schmidt (Executive Chairman). (Page 24)