The free version is often financed by advertisements and can attract users who are eventually persuaded to sign up for the paid version. (Page 4)
Today, Spotify is the most-downloaded app in the United States. (Page 5)
By the age of 14, he (Daniel Ek) had already become a CEO, coding and hosting professional websites from his bedroom. (Page 6)
"We started Spotify because we love music and piracy was killing it." Daniel Ek (Page 6)
Over 30 million songs are available on Spotify as of October 2017 (Page 8)
Discovering a song, listening to it, sharing it on social media, making contact with other fans, meeting the artist and their followers at concerts and festivals - which are, in fact, seeing increased attendance rates. (Page 9)
Spotify has paid artists more in royalties than certain radio stations, as well as most of its competitors. (Page 16)
Given that Spotify has always paid 70% of all its profits to copyright holders (artists and intermediaries) in royalties, (Page 20)
Streaming is seen as the future of the music industry, (Page 24)
The site (Spotify) has never been profitable. (Page 27)
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